SEO & content strategist

SEO Content Strategy and Done-For-You Marketing That Gets You Found

Expert content strategy for SaaS and B2B tech brands, professional services and lifestyle businesses. I turn search into customers across Google, AI answers and social.

Book a free 30-minute call What content strategy covers

2x

ClickCease/CHEQ
More than doubled ranking keywords within three months.

3x

ScreenCloud
Tripled organic traffic, grew AI-search presence and built an in-house PR team.

Page 1

Explore Bansko Chalets
Page one rankings for competitive travel search terms.

What content strategy covers

Content strategy is more than writing blog posts

Most content marketing is a publishing schedule. Strategy decides what is worth publishing, who it's for, where it needs to rank or be cited, and how it earns revenue. The blog post is the last step, not the first.

Content writing

  • Produces posts to a brief
  • Measures output and word count
  • Works on one channel at a time
  • Fills a calendar

Content strategy

  • Decides what to create, and what to leave out
  • Measures traffic, citations, leads and revenue
  • Joins search, AI, PR and social into one plan
  • Builds assets that compound over time

Research and positioning

Who actually buys, what they ask before they buy, and what competitors already own. Built from customer interviews, search data and your own sales conversations.

Search architecture

Which pages, topics and keywords deserve to exist, how they link together, and the technical SEO that lets them rank. Landing pages and blog strategy in one structure.

AI visibility

Getting your brand cited in ChatGPT, Gemini and Google AI Overviews, through clear source pages, structured content and the third-party mentions AI relies on.

Digital PR and authority

Earning links, press and brand mentions that lift rankings and AI citations. Where it helps, I build the PR function itself, as I did at ScreenCloud.

Social, video and creators

Distribution beyond your website: YouTube, social, user-generated content, influencers and partnerships that put you in front of buyers where they already spend time.

Conversion and measurement

Pages and calls to action that turn visits into leads, and reporting tied to pipeline and revenue instead of traffic alone.

Content strategy for growth

Unique insight and growth strategy you can't get from AI

You could ask AI what to do, or you can work with a real person who has done it before and knows your industry. From SEO to social, I help.

SaaS and B2B brands

Content and SEO leadership across every channel that brings you traffic: landing page and blog strategy, digital PR, real-world marketing opportunities and social media. You get impact where it matters.

Lifestyle and D2C brands

Grow brand visibility and reach buyers where they're looking for you, while getting more from your marketing budget. That could mean brand mentions, influencer partnerships or website content that converts.

Local search

Stand out in your area with optimised content, better business listings and local mentions. I also review your website and your wider marketing against how you deliver your service.

Local SEO in Plymouth & Devon →

Sectors I've worked in:

  • SaaS
  • B2B tech
  • Cybersecurity
  • Professional services
  • Recruitment & HR
  • D2C & lifestyle
  • Travel & hospitality

Cybersecurity vendor? See my cybersecurity content strategy. SaaS and travel agency work also runs through Sentient Creative.

How I work

A clear plan, then the work to deliver it

I can lead the programme, work alongside your team or do the work for you. Either way, you know what's happening and why.

1

Audit

What's working, what isn't and where the biggest opportunities are.

2

Strategy

A prioritised 90-day roadmap built around your buyers and goals.

3

Delivery

I lead, brief your writers or do it for you: content, SEO, PR and social.

4

Measure

Monthly reporting on what's moving, then we adjust the plan.

About

Strategy that fits where your business is now

I'm an experienced content marketer who has worked with businesses at every stage, from startup to market consolidation. That means I can plan a strategy that fits your business wherever you are on the roadmap.

I've led SEO and content in-house at tech companies, advised SaaS, travel and consumer brands through my agency, Sentient Creative, and run my own ski and travel site, uGOsnow. I'm based in Plymouth and work with clients across the UK and beyond.

  • ClickCease / CHEQ
  • ScreenCloud
  • Arbox
  • Fixflo
  • LoyalFree
  • Explore Bansko Chalets

FAQ

Common questions

What is content strategy?

Content strategy is the plan for what content you create, who it's for, where it needs to appear and how it supports business goals. It covers research, search and AI visibility, PR, social and measurement, not only the writing.

How is content strategy different from content writing?

A writer produces content to a brief. A strategist decides what the brief should be: which topics earn traffic and citations, which pages should exist and how the work will be measured.

Do you work with startups as well as established brands?

Yes. I've worked with early-stage startups and with companies heading into acquisition. The approach scales to your stage and budget.

How quickly will we see results?

Technical fixes and quick wins can move within weeks. Early ranking and citation gains usually show within two to three months, with compounding growth over six to twelve.

How do you use AI?

I use AI for research, outlines and analysis. The strategy, judgment and fact-checking are mine.

Want more customers from search?

Book a free 30-minute call. We'll look at where you are now and whether I can help. No pitch deck, no pressure.

Book a free 30-minute call