Looking for a done for you marketing service (DFYM)? Or maybe you’re trying to decide between hiring an in-house digital marketer versus a freelance DFYM professional?
Here is why you should hire an agency or freelance for you done for you marketing.
Digital marketing is a multi-faceted approach to promoting your business online. It involves various disciplines, each of which are quite complex and require a process that can be daunting at first glance.
- Blogging and content strategy
- Search engine optimisation (SEO)
- Social media strategy
- Content marketing
- Email marketing
- Video content
- Paid ads (PPC)
Behind each of these bullet points is a whole universe of stuff that you need to bear in mind.
Take a quick read of my guide to search engine optimisation (SEO) to get a very rough overview of all the things you need to know on this very broad subject. You’ll see that even though I’ve distilled the essentials of SEO into one handy to read blog post, it’s just scratching the surface.
This is exactly why done for you marketing is a popular service that many SMEs are happy to pay for.
What do you get with DFYM?
When you hire someone to do your done for you marketing, you essentially outsource your marketing needs to an agency or freelancer who will get your results without you needing to focus too much on what they’re doing.
In short, you tell them what you need, or what your marketing goals are, and they do the rest.
They will deliver an audit or strategy, which you should make sure to understand and sign off when you’re comfortable.
At the end of each month, your done for you marketer can then deliver the stats and data on what has happened, and what you may or may not need to do.
You should always have a strategy which you follow, even if you are using done for you marketing.
Read more about done for you marketing on my blog.
The steps to use DFYM
Set up a chat with your DFYM freelancer (hit the contact or schedle a chat below at your convenience).
I will ask lots of questions about your business and your goals. Explain what you want to do in as much detail as possible.
You will also need to have a budget in mind. Your budget will reflect what you can do at certain times. For example, if you’re working with a £1000 monthly budget, you will likely want to focus on SEO and social media.
If you’re handling a monthly budget of £3000 or upwards, you could discuss additional options such as video production.
In short, I will need to have an understanding of your budget and goals to build a solid content strategy.
I would then schedule a follow up call to present the outline of the marketing plan in accordance with the budget. At this point it would also be a good time to suggest edits or changes before agreeing to the budget and moving forward with the strategy.
Once everything is agreed, the plan moves forward and your marketing is done for you as per the agreement.
Schedule your done for you marketing content audit here.