So, you’ve invested in a beautiful website and an incredible mountain experience, but are you dominating search results when it matters most?
Whether you’re offering ski school lessons, ski and snowboard hire, hotel or apartments or you’re trying to get more brand visibility for your ski resort, a good SEO content strategy is the foundation for strong growth.
The ski industry faces unique SEO challenges that a standard marketing agency will usually miss:
- Hyper-Seasonality: Getting page 1 rankings in July doesn’t matter. As a snow sports enthusiast, I focus on peak intent keywords to bring that traffic in between December to April…. (and beyond)
- Local Search Battles: From rental shops or ski schools to ski resort experiences and spa hotels, the local competition can be fierce. Knowing how to make your ski industry brand stand out is the difference between a season for the record books, and one to forget…
- Real-Time Data: The ski industry thrives on up to the minute information, whether thats live snow conditions, weather forecasts, trail conditions, and ticket pricing (and the massive traffic spikes that come with a powder day).
What does ski industry content strategy include?
The ski industry is unique in that it’s a high value seasonal experience. Often people make a decision based on factors such as:
- Online reviews
- Social content
- Cost and affordability
This means that they don’t always click and buy the first thing they see, but they will research extensively across platforms before making a decision. This means that any content strategy for ski businesses needs to focus on cross-platform visibility. OK – stay with me, I’m gonna explain.
That’s just means you need to have a good on page experience (ie, your website needs to be good and contain lots of useful content). You also need to have a good social media presence (or at least a consistent one), and you need to be present in different spaces on the internet.
Sounds complicated? Well, it can be – but that’s why you hire a ski industry SEO and content expert such as me 🙂
Here’s some of the ski industry brands I’ve worked with over the past few years.
Results
Some of my recent wins and successes with ski brands includes:
- Improving organic traffic and visibility for Explore Bansko Chalets, focusing on their on-page (blog) content and backlinks
- Increased visibility for Snowboxx ski music festival in Avoriaz with multiple reviews across online publications
- Grown uGOsnow, our own snow sports magazine and reviews site, from zero to thousands of monthly visits
- Creating journalism content about various ski resorts for several industry publications including Fall Line and Snow Magazine
What I Focus On
- Keyword research and optimization to help you hit your organic traffic goals
- High quality reviews to improve brand visibility in the search rankings.
- Social media content strategy to rapidly grow your following and engagement
- Video content for YouTube and social media
- Site optimization to ensure you’re hitting those fresh tracks, no sliding through the sludge.
Why Me?
I’m not just an SEO expert and content strategist. I’m also a passionate snowboarder who LOVES to get into the mountains as often as possible. I create my own snowsports content for my website, Instagram and YouTube channel and have solid experience in creating highly engaging written and visual content.
Basically, I love the snow and I’m well experienced with the content creation.
So if you want….
- To grow your online presence
- To boost your social media content
- To get more visitors/buyers …
Let’s talk.