Category: Marketing

If you’re knee deep in the world of SEO, you will likely see a lot of references to domain authority (DA). This metric designed by MOZ to measure the potential page ranking of a website based on a number of factors like backlinks is very hyped. But is it actually useful to you the digital…

Search engine optimisation is a long game, it’s true. And, sometimes, it doesn’t even go your way. So basically you can put in a whole heap of work and not get much back… But there are some nifty SEO hacks that can earn you both decent exposure and some solid backlinks. Intrigued? Of course you…

Setting up a new business can be daunting, with a lot of things to bear in mind. But that’s why you have a business strategy… As someone who has set up several businesses (with varying degrees of success) I can testify that a plan can be super useful in the long run. Now, this is…

As if you don’t have enough to do with running a business, apparently you need to do content marketing too? I know right…  What do you even write about? How do you start? Should you write it like a professional white paper, or would it be better in a jovial fun style? Will anyone even…