As a small business owner, you’re probably familiar with the challenges of managing a marketing campaign. You know that it’s important to your success, but you also know that it […]

So you’ve been searching for a content writer and, oh hey, they all suck? Yeah, that is an issue. Especially if you’ve been searching on content sites like Fiverr or […]

So, you need some content? But what kind of content? Who for? Is it for top of funnel, bottom of funnel, both or neither? Yup, so many questions. And that […]

If you’re knee deep in the world of SEO, you will likely see a lot of references to domain authority (DA). This metric designed by MOZ to measure the potential […]

Search engine optimisation is a long game, it’s true. And, sometimes, it doesn’t even go your way. So basically you can put in a whole heap of work and not […]

Setting up a new business can be daunting, with a lot of things to bear in mind. But that’s why you have a business strategy… As someone who has set […]

Content is King. Yes, despite being an overused cliché, it is still true. And, there is also an undisputed King of Written Content: The Content Pillar. You’ve probably heard of […]

You’ve heard that search engine optimisation, or SEO, is an important part of your business strategy. But, when you look into it, there is a dizzying array of info. It’s […]

I see this question a lot, and on sites like Linkedin and Reddit, content writers are always asking how much they should charge. Now, I’m gonna say it’s not necessarily […]

As if you don’t have enough to do with running a business, apparently you need to do content marketing too? I know right…  What do you even write about? How […]