As a SaaS owner in the cybersecurity space, marketing your product can be a challenging task. Not only are you selling a technical product to a niche audience, but you’re also competing against other cybersecurity solutions that are vying for your customers’ attention. Standing out with cybersecurity marketing and targeting the right audience often goes…
Author: olilynch
What is Done For Your Marketing (DFYM)?
As a small business owner, you’re probably familiar with the challenges of managing a marketing campaign. You know that it’s important to your success, but you also know that it can be difficult to find the time and resources needed to do it yourself. Not to mention taking the time to study the skills, track…
How and Where to Find A GREAT Content Writer
So you’ve been searching for a content writer and, oh hey, they all suck? Yeah, that is an issue. Especially if you’ve been searching on content sites like Fiverr or Upwork – consistency can be pretty much non-existent. As a content writer who actually works with and hires other content writers as part of my…
Hire A Freelance Content Strategist
So, you need some content? But what kind of content? Who for? Is it for top of funnel, bottom of funnel, both or neither? Yup, so many questions. And that is why sometimes you just need to hire a content strategist. Although content does reign supreme, the last thing you want to do is spend…
Stop Focusing On Domain Authority (DA) & Do This Instead
If you’re knee deep in the world of SEO, you will likely see a lot of references to domain authority (DA). This metric designed by MOZ to measure the potential page ranking of a website based on a number of factors like backlinks is very hyped. But is it actually useful to you the digital…
7 SEO Hacks for Local & Small Businesses
Search engine optimisation is a long game, it’s true. And, sometimes, it doesn’t even go your way. So basically you can put in a whole heap of work and not get much back… But there are some nifty SEO hacks that can earn you both decent exposure and some solid backlinks. Intrigued? Of course you…
My Five Minute Guide To Business Strategy
Setting up a new business can be daunting, with a lot of things to bear in mind. But that’s why you have a business strategy… As someone who has set up several businesses (with varying degrees of success) I can testify that a plan can be super useful in the long run. Now, this is…
What Is Pillar Content & How Can You Build It?
Content is King. Yes, despite being an overused cliché, it is still true. And, there is also an undisputed King of Written Content: The Content Pillar. You’ve probably heard of a content pillar, and you’ve probably read a few in your time too. Sometimes interchangably referred to as pillar content or cornerstone content, although this…
The Search Engine Optimisation (SEO) Cheat Sheet
You’ve heard that search engine optimisation, or SEO, is an important part of your business strategy. But, when you look into it, there is a dizzying array of info. It’s not just about outdated concepts such as keyword stuffing or paying for links on low grade sites. No, SEO needs a proper strategy that can…
How Much Does A Copywriter Cost?
I see this question a lot, and on sites like Linkedin and Reddit, content writers are always asking how much they should charge. Now, I’m gonna say it’s not necessarily how much does a copywriter cost… But what value a copywriter can bring to you. The truth is a copywriter or content writer can cost…