Cyber security is a hot topic right now, with many new products and apps being released weekly. And with all of this going on, getting your cybersecurity product to market is just the start of the challenge.
Building your audience, carving out your place in the industry, winning new clients and reducing churn are just some of the challenges that cybersecurity companies face.
Take control of your marketing and get ahead of the competition by hiring a specialist cyber security content writer.
With an expert cybersecurity writer (such as me) on the team, you don’t need to worry about scheduling content, researching new subjects or where to send your latest press release. And another key reason to hire a freelancer to manage your cybersecurity content is that they make it easy for your audience to understand your offer.
Cut out the technical or jargon speak, identify your strengths and convert more potential customers to paying customers.
What makes me an expert cyber security content writer?
I’m lucky to have worked with several big clients in the cyber security space including:
- BAM Nuttall
OK, that last one isn’t actually a cybersecurity SaaS provider. But I did design and create their in-house cybersecurity awareness and training elearning modules for them.
Why hire a cybersecurity content writer?
Cybersecurity is a high value product, although it suffers from being very technical. Conveying the value of a cyber security product to an audience can be a challenge as many SaaS founders will focus on building the fear and then selling the solution.
While this is relevant and effective, it isn’t always the fastest or most sustainable way of building up your content strategy.
As an experienced content strategist in the cyber security space, I have a track record of creating plain English content that speaks to the target audience.
By making the information accessible, following SEO best practice and creating an achievable content strategy for cybersecurity brands, you can soon dominate your niche and build high value recurring organic traffic.
What about my experience?
I took ClickCease from 1000 monthly views to over 14,000 – and helped them dominate their industry.
I also worked with Cheq, their parent company, to put together high value original content.
You’ll also find my cybersecurity content on sites such as HackerNoon, CPO Magazine and Tech Radar.
Take a read of these cyber security articles by yours truly….
Is fraud detection part of your business strategy? (Hacker Noon)
Can Google get rid of ad fraud? (CPO Magazine)
Everything you need to know about click farms (ClickCease)
How to hire a cybersecurity content writer
If you are launching a cyber security SaaS or looking to build the value of your SaaS product, ask me to run a website audit for you.
I will look at your existing website content and help plan a strategy to get you ranking nice and high up those SERPs.
Get in touch or book a chat so I can understand what you’re after and best identify your challenges.