As a SaaS owner in the cybersecurity space, marketing your product can be a challenging task. Not only are you selling a technical product to a niche audience, but you’re also competing against other cybersecurity solutions that are vying for your customers’ attention. Standing out with cybersecurity marketing and targeting the right audience often goes…
Category: Content
The Search Engine Optimisation (SEO) Cheat Sheet
You’ve heard that search engine optimisation, or SEO, is an important part of your business strategy. But, when you look into it, there is a dizzying array of info. It’s not just about outdated concepts such as keyword stuffing or paying for links on low grade sites. No, SEO needs a proper strategy that can…
How Much Does A Copywriter Cost?
I see this question a lot, and on sites like Linkedin and Reddit, content writers are always asking how much they should charge. Now, I’m gonna say it’s not necessarily how much does a copywriter cost… But what value a copywriter can bring to you. The truth is a copywriter or content writer can cost…